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A brand that looks like who you have become.
For founders and companies with a solid product and communication that no longer matches it. I start from who you really are and build an identity people recognise at first glance.
What defines a brand is the bond it creates at every touchpoint.
A logo on its own is not enough. A brand works when the way you speak, present yourself and behave says the same thing everywhere: on the website, in a catalogue, at a trade fair, in an email. I help established and emerging companies build identities that truly reflect their essence, starting from listening and ending with tools the team can use every day.
What we do together
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01
Brand strategy and positioning
Who you are, who you exist for, what makes you different. I put values, audience and promise in order, so every later choice has a criterion.
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02
Naming
A name that is easy to say, easy to remember and holds up over time. We look for it together, test it and pick the right one.
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03
Visual identity and logo
Logo, colours, typefaces, imagery: a coherent system, not a collection of pretty choices. I come from twenty-five years of art direction on brands of every size.
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04
Brand guidelines
A clear document that explains how to use the brand, written for the people who will actually use it: the colleague, the supplier, the agency.
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05
Tone of voice and copy
How the brand sounds when it writes. I define the tone and, when needed, write the key texts together with the copywriters in my network.
How it works
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01
Listening
A first conversation, no quote. I get to know the context, the market and what no longer works.
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02
Strategy
Positioning, values and tone of voice, put in writing and shared with the people who decide.
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03
Identity
Name, logo and visual system, with several directions to discuss before choosing.
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04
Tools
Guidelines and ready materials, so the brand keeps working without me.
Who it is for, how I work
Who it is for
Founders and companies that have outgrown their image, startups that want to be born with clear ideas, professionals redefining their identity.
Who I work with
A hand-picked network of senior professionals: photographers, copywriters, web designers, SEO, SEM and GEO experts. I coordinate the overall vision, they make sure every detail lives up to it.
Time and cost
Every project is tailored. The quickest way to get an estimate is to talk: the first step is a conversation, not a quote.
Selected work
- LivetechBrand positioning, brand manifesto and editorial plan for an industrial system integrator.
- KelviaNaming, positioning and product identity for a food-tech startup.
- CalenuitBranding and strategic consulting for a startup.
- NuyoBranding and digital consulting for a wellness startup.
- Nonna LuciaWebsite and copywriting for an artisan pastry brand.
- Giancarlo PastorePersonal branding and editorial plan for an independent author.
Frequently asked questions
What is brand strategy?
It is the work that defines who a company is, who it exists for and what sets it apart, before any logo is drawn. It covers positioning, values, tone of voice and brand promise.
How long does a brand strategy project take?
It depends on the size of the company and the goals. Good positioning takes time to listen and to decide together, so the project is scoped after a first conversation.
Do you also do the logo and the website?
Yes. I coordinate visual identity and digital presence with my network of selected professionals: web designers, photographers, copywriters, SEO experts. One point of contact, specialised skills.
How much does a brand strategy consultation cost?
Every project is scoped individually based on the goals. The quickest way to get an estimate is to request a first conversation through the contact page.
Other ways in
The first step is a conversation, not a quote.
Tell me about your project, your company or the challenge ahead. I usually reply within a few business days.